So what does the most powerful woman in the world wear on those secret missions with her superhero husband President Barack Obama? If we told you that Michelle Obama wears a plastic watch would you think that we were pulling your leg? Add Miley Cyrus, Michael Jordan, Phillip Seymour Hoffmann and Nicky Hilton to the growing list of celebrities sporting plastic watches and can see that this trend is appealing to a very broad audience. Fashion brands such as Guess, Fossil and DKNY are capitalising as are emerging brands such as Toy Watch and ECC. We will keep you posted as more of these fun models come out.
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